James Sinclair Lovey
For Jack Smith
November 2026

The owners you want to lend to already watch me every week.

149,000 people subscribe to my YouTube channel to learn how to buy, run and grow a business. Here's how Lovey becomes the name they think of when they need funding.

James Sinclair
James SinclairOwner of over 40 businesses, from nurseries and farm parks to hotels and ice cream

Jack,

You lend £1,000 to £1 million to UK businesses, and the money can be with them in as little as 4 hours. I spend my week showing business owners how to buy, run and grow businesses, using my own businesses, over 40 of them, as the examples.

Your next borrowers are already in my audience. Below are three ways we could work together, from sponsoring my content to running your customer events, a monthly magazine and the Lovey Awards.

There are no prices here on purpose. I'd rather we agree what good looks like first.

James Sinclair

Who's watching

People come to me to learn how to run a business properly, so they're already thinking about growth, cash flow and their next move. That's the moment they need a lender.

A full conference room of business owners at James's Business Masterclass
Business Masterclass, a two-day event for owners.
  • 149,000YouTube subscribersmy main channel, new videos every week
  • 125,500TikTok followers
  • 15,000listens and views per podcast episodeowners call in with their real problems
  • 5,300readers of The Lettermy weekly email, around 40% open it
  • Liveseminars and the Business Masterclassrooms full of owners, every year

Figures from September and October 2026.

What I teach is what you fund.

The problems my audience brings me line up with the reasons businesses come to Lovey.

What I teach them
What Lovey funds
Buying the next business and growing past where they are
Ready to scaleLarger facilities for the next stage of growth
Getting through the quiet months
Cash flow gapBridge a quiet month, smooth out the lumpy bits
Rates, wages and the tax bill
Covering a VAT billSpread the cost over time
Hiring the team and opening another site
Growing a small businessFunding to hire, buy stock or open a new site

Three ways to work together

From sponsoring my content to your own awards night.

1

Content sponsorship and a funding partnership

Lovey sponsors my content and I introduce you to my audience of entrepreneurs and business owners. The message is simple:

"Need funding to grow your business? Come and have a chat with our team about the options available to you."

When someone needs urgent, same-day funding, Lovey lends from its own book. Larger and longer-term needs go through Lovey's wider panel of lenders.

People who borrow through the partnership get cashback and rewards only my audience can get, so they've got another reason to choose Lovey.

Funded, a regular series on my channel

I visit a business Lovey has funded. We go through what they borrowed for, what it changed and what they're doing next. Viewers see real owners using funding well, and Lovey is the lender in every episode.

Measured like your ads

My audience gets its own link and offer code, so every enquiry from my content is tracked back to me. Each month you get one page: enquiries, funded loans and the amount lent to my audience. You can judge it the way you judge your paid ads.

LoveyMonthly report
James Sinclair audience
Enquiries
Funded loans
Amount lent
Cost per funded loan, next to your paid ads

Mock-up of the one-page report. Your real numbers fill it each month.

The owner of London Sneaker School in his workshop
FundedLondon Sneaker School

Mock-up of a Funded episode thumbnail, using a Lovey customer from your own website.

2

Content, customer expos, ads, emails and a monthly magazine

Everything in Option 1, plus:

Three customer expos a year

You invite existing and potential customers, free or ticketed. My team and I host a day packed with practical business content. We staff and run it, provide the AV, deliver the content, and arrange and pay for the speakers. All the exhibition space is yours, for customer conversations and funding enquiries.

James teaching at a flipchart in front of a room of business owners
How my events run today. Yours would carry Lovey on every stand.

Delegates go home with practical tools to grow their businesses. As those businesses grow, the aim is for Lovey to be their natural choice for future funding, and for the loan book to grow with them.

I also believe that helping customers become better business owners could help reduce bad debts. Stronger customer businesses, deeper relationships and repeat borrowing could all add to Lovey's bottom line.

Four royalty-free video ads, made by me for your paid ads

They run inside the Meta budget you already spend, with a face business owners already know from YouTube.

LoveyGet your quote
LoveyGet your quote
LoveyGet your quote
LoveyGet your quote

Mock-up of the four ads, using your own "Get your quote" button.

52 properly written emails a year

One a week for you to send your customers, so you stay in touch between loans.

A monthly printed customer magazine

Up to 5,000 full-colour copies a month, written, designed, printed and posted for you. Each issue tells the stories behind the funding: owners who expanded, bought equipment, bought businesses or took on something new, showing your other customers what's possible. Articles from the Lovey team are welcome, so customers hear from the people behind the brand.

The owner of The White Room holding an occasion dress
LoveyThe customer magazine
Issue 01
How The White Room launched its own label
Lucy & Lola on the funding that moved fast
James Sinclair on buying your next business

Mock-up. Cover stories taken from Lovey's own published customer reviews.

3

The Lovey Awards

An annual awards event for entrepreneurs, hosted in London.

Lovey invites customers who've borrowed through Lovey to apply, celebrating what they've achieved with their funding.

The awards bring those success stories to life, recognise what owners have achieved, and give Lovey another reason to get close to its customers.

James on stage in front of a packed theatre

Once a year, in London

The Lovey Awards

Entries come from Lovey's own borrowers. The winners become next year's magazine covers and Funded episodes.

How it fits together

Each part feeds the next, so every business you fund helps find the next borrower.

  1. My contentVideos, podcast and The Letter carry Lovey's message
  2. EnquiriesTracked through my link and code
  3. Funded businessesSame-day from your own book, or through your panel
  4. Their storiesFunded episodes, the magazine and the weekly emails
  5. The Lovey AwardsWinners go back into my content, and it starts again

You sign off everything.

You're regulated by the FCA, so nothing goes out without your say-so.

  • Every video read, ad, email, magazine page and awards entry goes through your compliance team before it runs.
  • I tell stories about real businesses and what they did with their funding. I don't give financial advice.
  • The cashback and rewards are designed with your team, so they fit your rules from day one.

Let's talk it through.

Tell me which option fits and what you'd want to see from it. Then I'll come back with the numbers.

Email me to book a call
James Sinclair talking to a room of business owners